Cutting Edge Media. For All of Us.

Football and Metadata: A Winning Combination

For many, football along with BBQ and oxygen constitute the primal necessities of a small-town Texas autumn. Ask anyone who has ever played the game and they’ll mention the coach who metaphorically employed football to illustrate life’s great lessons.  One of these is how teammates can bring out the best in each other. This can be a critical factor when the competitive balance between two rival teams is smaller than the affection they might hold for each other. For Team A that ultimately utilized its existing talent and resources more efficiently, this was the ticket to righteous postgame euphoria and a year of bragging rights. Team B fans on the other hand were left skulking in the night, bedeviled at an opponent who had seemingly anticipated their every move. If only Team B had consulted its metadata.

What is metadata? Metadata is simply data that describes other data. It can be a word or phrase that labels something being shown on a screen. Metadata can be applied to invisibly placemark (tag) where a notable person, object, or action occurred in a video segment. For example, “QB” can serve as the metadata tag to note the on-screen object of a quarterback. The metadata tag “INT” can be used to mark an activity such as an interception.

During a game review with tagged video, a person does not have to manually scroll through lengthy segments to find the notable game events. They simply conduct a search using the appropriate metadata tag and the desired footage is rapidly made available. When video has been applied with metadata its value skyrockets. This is because the information captured in the video can be accessed far more efficiently and can be put to better productive use.  When the Team A coach is conducting film review and the video has been applied with metadata, he can learn far more, in greater detail, and in less amount of time than his Team B counterpart reviewing non-tagged video. In other words, Coach A has a competitive advantage.


Check out this short video to see how film review with metadata tagged video looks like in real time:

So obviously metdata-tagged video confers big efficiencies and a competitive advantage over non-tagged video. One of the most common reasons media producers do not take advantage of their metadata is the upfront time needed to tag the video. The natural inclination for a coach may be to get right at breaking down game film, even if applying metadata will make that task more productive. Nonetheless my old football coach used to preach endlessly in practice, that upfront effort and preparation will brings dividends later on when it matters.

So football has been used as a metaphor here to illustrate the value of metadata. In reality, this same value-add can be applied to media used for other activities, be those videos (or photos) for instructional purposes, event documentation, other type sporting events, or security applications. The Sky’s the Limit. Play Ball.  

Leave a Reply